S1E5: Rebranding Gen-X, Coolhunting, Movie Soundtracks in Music
College students today are being taught that Generation X is "the forgotten generation".
In this episode, I explain why, when it comes to job prospects and career advancement for Gen-X, "reality bites". I propose a rebranding of Gen-X based not on the generation's perceived lack of influence and underrepresentation in popular culture and sociology, but on its contributions and its historical significance. After all, Gen-X is the last generation to know the world before the internet took over.
Is X really the generation that time forgot? Not anymore.
- Do you know Steve Spatz?
- Demonstration of how a soundtrack from classic black and white film The Day The Earth Stood Still is featured in a track from German-born DJ (and fellow Gen-Xer), Timo Maas.
- Cool hunting, featuring a clip from Frontline: The Merchants of Cool
- The Generation X predicament
- Excerpt from Jeff Gordinier's book, X Saves the World: How Generation X Got the Shaft But Can Still Keep Everything from Sucking
- What will 'privacy' really mean for future generations, after the Baby Boomers and Generation X pass on?
- Help Me by Timo Maas
- So Easy by Royksopp
- No Role Model by J-Cole
Please note two corrections to my comments regarding yearly spending per generation. The correct numbers are:
- Millennials: approx. $200 billion
- Gen-X: approx. $125 billion
Recorded at KPSU Portland's College Radio on May 4, 2017